This Is How You Solve Real Problems With Design

Written on 2013-09-06 • conversation • Read in: 15′

I love this talk where Paul Bennett from IDEO shows that designing a better experience is not necessarily about making amazing graphics or redesigning an entire space. Designing a better experience starts with mastering empathy. It starts with observing and analysing the experience your customers already designed for themselves. You can then go ahead and amplify their solutions or fix any problems they encounter. Design is in the details:

Bonus tip: watching a Google Analytics dashboard will not help you with this kind of problem. Metrics will only get you so far.

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