AI isn’t the problem. It’s just revealing our inability to ask better questions.
Great questions have always mattered. They drive curiosity, innovation, and clarity. They build careers, transform businesses, and shape cultures.
Right now, there’s a clear split between those who simply ask AI to complete tasks, and those who push AI to elevate their work. Smart people switch from “write this email,” to “make this email resonate with a busy designer.”
The skill we need to build isn’t about mastering the machine. It’s about learning how to ask questions worth answering. Are we?