Xavier Bertels

Phished

I joined Phished in May 2026 as Head of Product, with responsibility for Product and Design. One of the first substantial pieces of work was a redesign and relaunch of Phished Academy, the learning product used alongside the company’s phishing simulations.

We completed the redesign in one month. The team reconsidered how people move through the learning experience, reworked hundreds of pieces of content, and introduced light and dark modes. The new Academy was made available to millions of users in 29 languages.

We used AI throughout the product and design workflow, shortening the path from an idea to working software. My role was to lead that work; the wider design and development team delivered it, with product choices and final judgement remaining human.